TXTOmedia’s innovation “Watch instead of reading”, explains how text content in a document (e.g. a user manual) can easily be converted to translated audio as a voiceover creating complete localized videos. TXTOmedia creates the whole video product from the text. This can radically reduce the effort and cost of creating translated videos and significantly improve time to market. As Wouter Maagdenberg, CEO of TXTOmedia, says, “The market life of the video assets is now far longer, and they are so much easier to produce, which makes technical writers like Jenny, (the character in his pitch) very happy “.

Interactive videos for support and sales

Wouter Maagdenberg, CEO of TXTOmedia, says: “TXTOmedia transforms topics, instructions, and procedures into interactive videos, automated, on-the-fly, and at scale. We enable video creation, localization, and adding in-sync interactivity to videos at scale. This way, we enable global businesses to create and maintain large amounts of localized videos fast and at low costs and add commerce to these interactive videos to start selling via instructional videos, i.e., spare parts and consumables.”